In Class Learning-4/13

Today, Dan Baxter from DealCatcher.com came into class and spoke about an online shopping site he started during the .com era. He originally started the site as a hobby, but the site has grown considerably over the past several years. The site promotes deals and advertises sales of different products. By doing this he keeps his costs low. The reason why this site has become so successful is because of the first mover advantage, which means they were the first to enter this market. Last year he generated over 37 million dollars in sales and has a 45% growth rate over the past year. A major catalyst that has driven this site to success is publicity and word of mouth. As you know, any publicity is great for traffic growth. You may visit this webpage at Dealcatcher