In class learning-4/29

Today we had a guest speaker come in to class and discuss his business of search engine optimization. His company was called SEO by the SEA. The main point of the business is to get more people to a specific site and educate them about a specific topic. The business is geared towards increasing the amount of traffic towards a web page. The main reason why certain web pages don't rank well is usually due to the page titles within the html code. By making technical changes towards the site and changing the site's structure can drastically increase the amount of traffic. However, a question was brought up in class about the ethical means towards this business. People may have the money to hire someone to tweak their webpage in order to gain a higher page rank. This may degrade the search quality by bumping down other web pages with more relevant information. You may visit the webpage of SEO by the SEA at SEO by the SEA